By Abby Shapiro
Senior Vice President – Business Development, USCIB
In associations with renewal rates of 80 percent or higher, what do you think are the main reasons members join? According to the 2012 Membership Marketing Benchmark Report conducted by Marketing General Inc., advocacy and access to specialized and/or current industry information are cited as the primary reasons members join an association.
That’s the heart of what USCIB does, which is why it’s not surprising that when we look at the major indicators of membership health – total membership, new members acquired and membership renewals – USCIB continues to show improvement in all three areas.
This comes at a time when the economy has caused many people to reassess what's important to them. USCIB’s strength at recruiting and retaining members points to a growing recognition among globally engaged companies of the need to stay informed, and to have their views heard by national governments and at the multilateral forums that shape international regulatory policies.
That’s why we need to make sure companies know what a valuable resource they have in USCIB’s Policy team, which can provide expert guidance on the issues, along with access and advocacy to policy makers worldwide.
That’s why we need to make sure companies know that our Policy team can serve as an extension of their own resources, to provide an efficient and economical way to leverage their ability to cover the issues.
That’s why we need to make sure companies know we’re on the ground and cover more issues than any one company can do on its own.
And that’s why USCIB is experiencing membership growth even as the economy remains fragile, and as memberships in associations come under increased scrutiny to show real value.
As we look to 2013, we want to thank you, our members, for your continued support, and ask for your help to spread the word about USCIB to friends and colleagues. Together we can make 2013 even better than 2012.