Unilever’s Polman Exhorts Industry to Redouble Action on Sustainability

Unilever CEO Paul Polman
Companies need to spur new partnerships to get to the “tipping point” on sustainability, said the 2018 recipient of USCIB’s International Leadership Award.
Hundreds of attendees gathered at the Delegates Dining Room at the United Nations for the annual USCIB award gala.

Business leaders must increase their commitment to sustainability, partnering with governments, international organizations and NGOs, if humanity is to avoid serious crises resulting from environment degradation and persistent poverty, according to Paul Polman, CEO of Unilever and the 2018 recipient of USCIB’s International Leadership Award. Polman was honored at a gala dinner last night at the Delegates Dining Room at the United Nations in New York.

“We need to create broader partnerships to get to the tipping point” of tackling climate change and other global challenges, according to Polman. “It doesn’t take much to move the global agenda. It just takes a few people. It takes the right leaders, leaders with a high awareness of what is going on, but also a high ability to engage. Leaders with a certain sense of humanity and humility, purpose-driven, longer-term, willing to work in partnerships. Not necessarily the skills that we’ve all been taught.”

L-R: USCIB Chairman Terry McGraw, ICC Secretary General John Denton, Unilever CEO Paul Polman, UN Deputy Secretary General Amina Mohammed, USCIB President & CEO Peter Robinson

USCIB’s annual award dinner attracted hundreds of top business executives, policy makers and members of the diplomatic community to the UN headquarters on a crisp, starry night, with speakers extolling the importance of a strong business role in confronting global challenges. UN Deputy Secretary General Amina Mohammed applauded the private sector’s participation in realizing the ambitious 2030 Development Agenda, and she, like Polman, encouraged companies to do more.

As global leaders confront new, populist challenges on trade, USCIB Chairman Terry McGraw, CEO emeritus of S&P Global, said that governments and international organizations also must do more to ensure the 2030 goals are met. “Without expanded cross-border trade, smart regulation and support for innovation, there is not a chance in the world that we can hit the mark of the UN’s 2030 Agenda,” he stated.

USCIB President and CEO Peter Robinson took the opportunity of the 2018 award gala to note the 70th anniversary of the landmark Universal Declaration of Human Rights, which he called “a fundamental recognition of our shared humanity and the equality of every person in the eyes of God and in the eyes of their fellow men and women.” He told gala attendees that “USCIB members stand united in support of human rights, and we pledge to do all we can in the ongoing struggle to defend human dignity.”

Robinson also introduced a new USCIB video highlighting the organization’s policy expertise, close working relationship with decision makers and links to key international business organizations. (See video link below.)

But the evening belonged to Polman, who recently announced plans to retire from the helm of Unilever following a long career with the company. “There’s no reason for 840 million people to go to bed hungry every night, not even knowing if they [will] wake up the next day. There’s no reason for us to waste 30 to 40 percent of the food that we produce. There’s no reason to value a dead tree more than a tree that’s alive, taking the lungs out of the world.”

John Denton, secretary general of the International Chamber of Commerce, which Polman chairs, praised the Unilever CEO’s generosity, grace and openness as a person.

The Unilever chief used his experience transforming his company’s social and environmental footprint as an indication of what could be done if corporate leaders put their minds to it. “Unilever’s model is indeed decoupling our growth from environmental impact, but also to maximize our overall social impact. At a time when trust is low, we think the only way to regain that is with transparency. Transparency builds trust, which is the basis for prosperity.”

He continued: “By having that simple focus, you will soon discover that you’re better off as well, We are getting two million people [applying for jobs at Unilever] every year, in fact the third-most on LinkedIn, after Google and Apple.”

Established in 1980, USCIB’s International Leadership Award is presented annually to a leading CEO, international figure or institution, recognizing outstanding contributions to global trade, finance and investment, and to improving the global competitive framework in which American business operates. Recent recipients have included Ajay Banga of Mastercard and Randall Stephenson of AT&T. More on the annual event is available at www.uscibgala.com and photos from the event are here.

USCIB International Business Magazine: Winter 2018 Issue

The Winter 2018 issue of USCIB’s quarterly International Business magazine is available here. The issue features a timely column by USCIB President and CEO Peter Robinson titled, “Upholding Human Rights Requires Strong Partnerships.” The issue also features news stories on USCIB’s leadership in promoting food security and nutrition partnerships, the U.S.-China trade conflict, and USCIB’s artificial intelligence priorities, plus news from our global network–Business at OECD, the International Organization of Employers and the International Chamber of Commerce.

“International Business,” USCIB’s quarterly journal, provides essential insight into major trade and investment topics, a high-level overview of USCIB policy advocacy and services, USCIB member news and updates from our global business network.

Subscribe to USCIB’s International Business Magazine

Subscriptions to “International Business” are available free upon request to representatives of USCIB member organizations. Contact us to subscribe.

Non-members may subscribe to “International Business” and other USCIB print publications at an annual rate of $50 (U.S.) for domestic delivery, or $75 for overseas delivery. Contact us to subscribe. USCIB’s annual report, studies from the United States Council Foundation and related publications are included with your paid subscription.

Our free electronic newsletter, “International Business Weekly,” provides regular updates on USCIB’s major activities and priorities. Click here to view a sample issue. Click here to subscribe.

We welcome outside submissions and inquiries regarding our publications – send them to news@uscib.org.

We welcome advertising in International Business magazine — special discounted rates for USCIB member organizations! Contact Kira Yevtukhova (kyevtukhova@uscib.org) for more information.

USCIB in the News: Taxes, Trade and Tariffs

USCIB’s voice and views were reflected in many of the top stories of the past several months, which saw a heavy focus on taxes, trade and tariffs. USCIB and its global network were featured prominently in numerous stories covering NAFTA modernization, China tariffs and the OECD’s work on global tax policy.

In October, USCIB CEO and President Peter Robinson contributed a letter to the Financial Times in response to an editorial urging action on the digital divide. In his letter, Robinson noted that “public-private partnerships are indeed needed to broaden access to the internet, and companies are already moving ahead in this regard, in addition to taking action on their own.”

In discussing G20 trade tensions, USCIB Senior Vice President Rob Mulligan sat down with BBC World News to do a live television interview. Mulligan said that Trump is right to address the balance of trade between the U.S. and China, but that tariffs aren’t the answer and will ultimately cause higher prices and job losses.

To read more of USCIB activity in the media, please visit this link.

USCIB Welcomes Signing of US-Mexico-Canada Agreement

Washington, D.C., November 30, 2018 – The United States Council for International Business (USCIB), which represents America’s most successful global companies, issued the following statement on the Trump administration’s signing of the United States-Mexico-Canada Agreement (USMCA), the update to the North American Free Trade Agreement (NAFTA):

“USCIB welcomes the signing of the USMCA, which was successfully concluded last month. The agreement contains several provisions important to our members, recognizing the many changes in the North American and global economies since the original NAFTA was signed a quarter-century ago. Modernized provisions including those on digital trade and customs are key to allowing U.S. companies to continue to thrive in the North American market.

“We commend the parties for recognizing the importance of keeping the region economically integrated, allowing North American companies to remain competitive in the global market.

“Cross-border investment is a key driver for economic growth and development for our members. We are therefore concerned that the USMCA includes provisions that will reduce investment protection in some areas. In addition, we note other changes in areas such as government procurement and de minimis that fall short in providing U.S. business the best framework for growth.

“USCIB members look forward to implementation of the agreement in a manner that addresses our key concerns and priorities in lowering barriers to cross-border trade and investment. We continue to support a seamless transition to the new agreement, allowing the existing supply chains to remain intact.”

About USCIB:
USCIB promotes open markets, competitiveness and innovation, sustainable development and corporate responsibility, supported by international engagement and regulatory coherence. Its members include U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world, generating $5 trillion in annual revenues and employing over 11 million people worldwide. As the U.S. affiliate of the International Chamber of Commerce, the International Organization of Employers and Business at OECD, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment. More at www.uscib.org.

Contact:
Jonathan Huneke, USCIB
+1 212.703.5043, jhuneke@uscib.org

Unilever CEO Paul Polman to Be Honored by USCIB at Annual Gala

New York, N.Y., November 20, 2018Paul Polman, chief executive officer of Unilever, will be honored by the United States Council for International Business (USCIB), which represents America’s leading global companies, at the organization’s 2018 International Leadership Award Dinner. The gala event will be held on December 11 at the Delegates Dining Room at the United Nations HQ in New York City, under the theme “Business and Society: Creating Shared Value.”

“Under Paul Polman’s leadership, Unilever has worked tirelessly to decouple its growth from its environmental footprint and to increase the company’s positive social impact,” said USCIB President and CEO Peter M. Robinson. “Paul has actively sought to drive transformative change across sectors to implement long-term, sustainable business models. As chair of the International Chamber of Commerce (ICC), one of USCIB’s key global business partners, he is demonstrating vigorous business leadership on the international stage, both on sustainability and on a host of other issues.”

Polman has served as Unilever’s CEO since 2009. In addition to his chairmanship of ICC, he is a member of the International Business Council of the World Economic Forum, chair of The B Team, vice chair of the UN Global Compact, and a board member of the Consumer Goods Forum. Polman also served until recently as chair of the World Business Council for Sustainable Development.

Established in 1980, USCIB’s International Leadership Award is presented annually to a leading CEO, international figure or institution, recognizing outstanding contributions to global trade, finance and investment, and to improving the global competitive framework in which American business operates. Recent recipients have included Ajay Banga of Mastercard and Randall Stephenson of AT&T. The annual USCIB award dinner attracts hundreds of top business executives, policy makers and members of the diplomatic community.  More information on the event is available at www.uscibgala.com.

About USCIB:
USCIB promotes open markets, competitiveness and innovation, sustainable development and corporate responsibility, supported by international engagement and regulatory coherence. Its members include U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world, generating $5 trillion in annual revenues and employing over 11 million people worldwide. As the U.S. affiliate of the International Chamber of Commerce, the International Organization of Employers and Business at OECD, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment. More at www.uscib.org.

Contact:
Jonathan Huneke, USCIB
+1 212.703.5043, jhuneke@uscib.org

 

USCIB’s Donnelly Talks Sri Lanka With Washington Times

Shaun Donnelly

USCIB Vice President for Investment and Financial Services Shaun Donnelly took a break from his usual USCIB policy portfolio that includes NAFTA/USMCA, the WTO and Investor State Dispute Settlement (ISDS) to be interviewed by The Washington Times Foreign Editor David Sands on November 8 on one chapter in his previous life as an American diplomat, serving as U.S. Ambassador to Sri Lanka twenty years ago.

With Sri Lanka back in the news (again) going through a period of political turmoil, the Times was seeking basic background on the current political situation.

Donnelly was happy to oblige, noting: “I don’t really work on Sri Lanka these days but have tried to stay in touch with major developments and some of the players. Like most countries around the world, Sri Lanka has a unique political situation which is sometimes hard to explain to Americans or others  – and sometimes even hard to explain to Sri Lankans! Situated literally “on the other side of the earth” twelve hours away from the East Coast, Sri Lanka’s impact on Americans will always be limited and fleeting. But the regional implications (India vs. China) and the precedent of what is arguably South Asia’s most enduring (if flawed) democracy may be worth a little attention.  In the five days since we did the interview, the situation in Sri Lanka has further intensified with the two dueling Prime Ministers remaining in a standoff  and the President has dissolved the parliament which would, in normal circumstances, resolve the political standoff.  The whole mess seems headed toward the Sri Lanka Supreme Court which could, I’m afraid, open up another can of works. I’m increasingly worried where this crisis might be headed.”

International Business Magazine: Fall/Summer 2018

The Summer/Fall 2018 issue of USCIB’s quarterly International Business magazine is available here. The issue features a timely column by USCIB President and CEO Peter Robinson titled, “The Myth of Private-Sector ‘Conflict of Interest’ at the UN. The issue also features news stories on how tariffs harm companies and consumers, tax reform impacts, and reinforcing US-China tie, plus news from our global network–Business at OECD, the International Organization of Employers and the International Chamber of Commerce.

“International Business,” USCIB’s quarterly journal, provides essential insight into major trade and investment topics, a high-level overview of USCIB policy advocacy and services, USCIB member news and updates from our global business network.

Subscribe to USCIB’s International Business Magazine

Subscriptions to “International Business” are available free upon request to representatives of USCIB member organizations. Contact us to subscribe.

Non-members may subscribe to “International Business” and other USCIB print publications at an annual rate of $50 (U.S.) for domestic delivery, or $75 for overseas delivery. Contact us to subscribe. USCIB’s annual report, studies from the United States Council Foundation and related publications are included with your paid subscription.

Our free electronic newsletter, “International Business Weekly,” provides regular updates on USCIB’s major activities and priorities. Click here to view a sample issue. Click here to subscribe.

We welcome outside submissions and inquiries regarding our publications – send them to news@uscib.org.

We welcome advertising in International Business magazine — special discounted rates for USCIB member organizations! Contact Kira Yevtukhova (kyevtukhova@uscib.org) for more information.

 

USCIB Welcomes Trilateral Update of NAFTA

Washington, D.C., October 1, 2018 – The United States Council for International Business (USCIB), which represents America’s most successful global companies, issued the following statement on the Trump administration’s announcement of a United States-Mexico-Canada Agreement (USMCA), modernizing the North American Free Trade Agreement (NAFTA):

“We welcome the conclusion of a trilateral agreement between the United States, Mexico and Canada on the modernization of NAFTA, which is a longtime priority for our members and American business more broadly.

“The North American market is very important to the success of our members, and keeping the region economically integrated is vital for U.S. companies to remain competitive in the global market.

 “The USMCA contains numerous provisions important to our members, recognizing the many changes in the North American and global economies since the original agreement was signed a quarter-century ago. We look forward to reviewing the details of the agreement to ensure that it addresses our key concerns and priorities in lowering barriers to cross-border trade and investment.”

About USCIB:

USCIB promotes open markets, competitiveness and innovation, sustainable development and corporate responsibility, supported by international engagement and regulatory coherence. Its members include U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world, generating $5 trillion in annual revenues and employing over 11 million people worldwide. As the U.S. affiliate of the International Chamber of Commerce, the International Organization of Employers and Business at OECD, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment. More information is available at www.uscib.org.

Contact:
Jonathan Huneke, VP Communications
+1 212.703.5043 or jhuneke@uscib.org

ICC Releases New Code of Conduct for Global Marketing Industry

L-R: Carla Michelotti (International Advertising Association), Sheila Millar (Keller & Heckman), Lee Peeler (National Advertising Division)
Launched September 25 at a conference in New York, the new edition of the flagship ICC Marketing Code raises consumer protection standards around the world and expands rules in the digital realm.

The International Chamber of Commerce (ICC) has released the tenth revision of its flagship Advertising and Marketing Communications Code – a globally applicable self-regulatory framework developed by experts from all industry sectors worldwide. The ICC Marketing Code was launched on September 25 during the National Advertising Division’s 2018 Annual Conference in New York. ICC is the world’s largest business organisation, representing over 45 million companies and more than one billion employees. USCIB serves as ICC’s exclusive American national committee.

Underpinning self-regulatory frameworks in 42 countries, the ICC Marketing Code seeks to protect consumers by clearly setting out the “dos and don’ts” for responsible marketing to ensure legal, honest, decent and truthful communications and practices. This new revision ensures that the ICC Marketing Code takes into account emerging digital marketing and advertising practices, such as artificial intelligence-enabled marketing, market influencers, vloggers and data analytics.

“ICC’s global membership ensures that there is a worldwide consensus on Marketing and Advertising issues, and a unified voice when business speaks to the UN and to national governments,” said Carla Michelotti, vice president of the International Advertising Association and the vice chair of USCIB’s Marketing and Advertising Committee.

Sheila Millar, partner with Keller & Heckman and vice chair of the ICC Marketing and Advertising Commission, who joined Michelotti in unveiling the revised code, added: “The goal was to make sure that the ICC Code remains relevant to the marketplace of today, including modern technologies and marketing practices. We wanted to make it future-proof.”

The tenth revision of the ICC Marketing Code includes:

  • Enhanced guidance on distinguishing marketing communications content from true editorial and user generated content
  • Expanded coverage of the rules to include emerging digital mediums and participants
  • Consolidated rules on direct marketing and digital marketing communications
  • Updated terminology and guidance on the applicability of mobile phones and cross-devices to location-based advertising and interest-based advertising
  • Clarified rules on advertising to children and teens

“The digital transformation of marketing and advertising underscores the critical importance of trust between consumers and companies,” said ICC Secretary General John Denton. “The ICC Marketing Code sets the gold standard for ethical advertising that will help ensure consumer trust in the years to come.”

Brent Sanders, assistant general counsel at Microsoft and chair of the ICC Commission on Marketing and Advertising (as well as USCIB’s Marketing and Advertising Committee), agreed and noted: “The ICC Marketing Code has served as the inspiration for self-regulatory codes and as a building block for self-regulatory structures around the world. By ensuring advertising is honest, transparent and decent, these systems build consumer trust and provide quick and easy redress when transgressions occur.”

A Spanish-language edition of the newly-revised ICC Marketing Code will be launched in Cartagena, Colombia – and accessible globally online – on October 2.

The ICC Commission on Marketing and Advertising examines major marketing and advertising related policy issues of interest to world business and brings together top experts on self-regulation and ethical best practices in advertising and marketing communications. ICC has been the major rule-setter in international advertising self-regulation since 1937, when the Commission issued its first Marketing Code – one of the most successful examples of business self-regulation ever developed.

USCIB Decries Further Escalation of China Tariffs

“American companies and consumers are already feeling the impact of earlier tariffs. The administration’s latest moves will only make matters worse.”

Washington, D.C., September 17, 2018 – Responding to the Trump administration’s imposition of tariffs on an additional $200 billion of Chinese imports, the United States Council for International Business (USCIB), which represents America’s most competitive global companies, issued the following statement:

“American business reiterates its call for the U.S. and China to take immediate steps to de-escalate their trade conflict, which risks upending financial markets and doing lasting damage to the U.S. and global economies.

“As we have stated on numerous occasions, including the recent U.S. public hearings on these tariffs, American companies and consumers are already feeling the impact of earlier tariffs, in the form of rising costs and operational disruptions. The administration’s latest moves will only make matters worse.

“While we support efforts to compel China to change its discriminatory trade practices negatively affecting U.S. companies, these new tariffs are unlikely to achieve such a goal, as we fully expect the Chinese government to retaliate, with American consumers and small businesses bearing a significant portion of the cost.

“We continue to believe that a better solution is for the United States and its trading partners to apply concerted pressure to address China’s unfair trading behavior, especially via the WTO, in ways that do not place the primary burden on America’s consumers, workers, farmers and companies.”

About USCIB:
USCIB promotes open markets, competitiveness and innovation, sustainable development and corporate responsibility, supported by international engagement and regulatory coherence. Its members include U.S.-based global companies and professional services firms from every sector of our economy, with operations in every region of the world, generating $5 trillion in annual revenues and employing over 11 million people worldwide. As the U.S. affiliate of several leading international business organizations, USCIB provides business views to policy makers and regulatory authorities worldwide, and works to facilitate international trade and investment. More information is available at www.uscib.org.

Contact:
Jonathan Huneke, USCIB
jhuneke@uscib.org, +1 212.703.5043