Roundtable Weighs Impact of Robotics and Artificial Intelligence on Jobs

L-R: John Smart (Acceleration Studies Foundation), Lynn Andrea Stein (Olin College) and Luke Muehlhauser (Machine Intelligence Research Institute)
L-R: John Smart (Acceleration Studies Foundation), Lynn Andrea Stein (Olin College) and Luke Muehlhauser (Machine Intelligence Research Institute)

There has been plenty of media attention to the impact (or supposed impact) of robotics and other advanced technologies on jobs. Last year the CBS News program 60 Minutes looked at robots in the workplace, direly predicting that they could eventually supplant nearly every current-day job in the United States.

But what do the experts have to say? And even if robots aren’t about to take over the jobs market, what kinds of skills will be needed in a world where advanced technologies, including robotics and artificial intelligence, play an increasingly integral role in our workplaces and elsewhere in our everyday lives?

This was the focus of a roundtable in New York City earlier this month, held with the support of The USCIB Foundation, USCIB’s educational arm, the William and Flora Hewlett Foundation, and the McGraw Hill Financial Global Institute. Furthering The USCIB Foundation’s work in supporting research and discussion of human capital requirements in the 21st century, the roundtable gathered experts in technology, education and employment to address the impact of robotics and artificial intelligence on the future jobs market.

Charles Fadel, director of the Center for Curriculum Redesign, which convened the workshop, observed that the educational systems of the United States and many other advanced countries were designed with the needs of a 19th-century, largely industrial workforce in mind. He said that, in order to address the needs of a more technologically advanced workplace, the older curriculums would need to give way to new systems that foster greater curiosity, cooperation and resilience, all of which will be needed to adapt in a faster-changing jobs market. (Click here for Fadel’s overview slides.)

Of course, educational policy makers need to address curriculum reform as a central aspect of their mandates. But roundtable participants agreed that the adoption of new technologies, while likely to be extensive and perhaps even more far-reaching than presently imagined, will probably not unfold as expected, so policy flexibility will be crucial.

For example, despite warnings that bank tellers would disappear as a result of the advent of the ATM, the number of bank tellers in the U.S. workforce has actually increased somewhat since 2000. On the other hand, the number of gas station attendants has dropped by more than half in that same period.

The results of the roundtable, and suggestions for new research into the effect of technology on employment, will be summarized in an upcoming report to be published jointly by the Center for Curriculum Redesign and the roundtable’s supporters.

Staff contact: Abby Shapiro

 

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ICC Calls for Safeguards to Prevent Misplaced Digital Advertisements

4695_image001In a statement issued earlier this month, the International Chamber of Commerce (ICC) has called for companies across the digital advertising ecosystem to work together to develop safeguards against advertisement placements that support illegal activity or harm brand reputation.

ICC is calling for industry cooperation on the development of a self-regulatory mechanism that reduces the likelihood of advertisements being placed on sites dedicated to either engaging in or facilitating illegal activity or around content that an advertiser deems to be harmful.

“There is consensus among everyone in the ecosystem that advertising should not support illegal activity,” said Brent Sanders, chair of the ICC Commission on Marketing and Advertising and associate general counsel for Microsoft Corporation. “This statement acknowledges the importance of a collective solution and encourages cooperation to set up effective, feasible self-regulatory solutions.” Sanders also chairs USCIB’s Marketing and Advertising Committee.

“In addition to problems of undermining brand reputation and funding illegal sites, advert misplacements can also lead consumers to mistakenly believe that a site is legitimate,” said David Fares, chair of the working group that developed the statement and senior vice president, government relations, 21st Century Fox. “ICC members want to help raise awareness of this issue and encourage development of effective mechanisms to address it. Some markets have started already and we encourage further developments of this kind.”

ICC recommends that an appropriate self-regulatory system to address misplaced advertising should include:

  • using commercially reasonable efforts and measures to reduce the risk of advertisements being placed on sites dedicated to either engaging in or facilitating illegal activity, or on sites that the brand identifies as undesirable for its products/services; and
  • developing commercially reasonable policies and processes for removing or excluding sites dedicated to either engaging in or facilitating illegal activity from their marketing campaigns and/or services, and the development of an industry-wide standard for expeditiously terminating such non-compliant advertisement placements.

ICC has been a major rules-setter in international advertising self-regulation since 1937, when the ICC Commission on Marketing and Advertising issued the first code on advertising. Today, ICC principles serve as the gold standard for most national and industry self-regulation.

For more information download the ICC policy statement on safeguarding against misplacement of digital advertising.

 

Staff contact: Jonathan Huneke

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USCIB Members Help Launch Inaugural Meeting of OECD Security Experts Group

USCIB members made important contributions at the April 8 inaugural meeting in Paris of a special OECD Experts Group convened to consider possible revisions the OECD’s 2002 “Guidelines for the Security of Information Systems and Networks.” They said the principles set forth in the 2002 guidelines remain relevant, but should be updated and supplemented to reflect the complexity of today’s world, the broader range of actors involved, and increased need for coordination and cooperation.

The group, led by Joe Alhadeff, vice president and chief privacy officer with Oracle (who serves as vice chair of USCIB’s ICT Policy Committee as well as chair of BIAC’s Technology Committee), included representatives from AT&T, Centre for Information Policy Leadership,Cisco, DLA Piper, Intel, Juniper Networks, and Verizon, supported by Barbara Wanner, USCIB’s vice president for ICT policy.

In particular, USCIB members urged that a number of concepts be incorporated into any update of the OECD Guidelines. These include the following:

  • Information security policies should be developed on a global, voluntary, consensus basis.
  • Government policies should be “technology neutral,” focusing on the desired process or security-related outcome, and avoid dictating or mandating any specific technology solution or product
  • In order to enable continued innovation, policy makers should not unnecessarily restrict the cross-border flow of technologies.
  • In light of industry’s fundamental role in the digital economy, public-private partnerships should be a key feature of national policy as well as ongoing information security discussions at the international level.
  • Fostering a trusted, global, and interconnected digital economy requires participation by all countries in a global dialogue aimed at harmonizing policy approaches to security.

The meeting also addressed the importance of establishing a risk-based approach to security as a centerpiece of the OECD Guidelines. In addition, while the language should be “high-level” in scope, participants agreed that the guidelines also should include sufficient information enabling policy makers to inform those at the operational level how to implement the concepts.

The Experts Group will continue its work for the better part of 2013, using online capabilities to facilitate dialogue as well as meeting on the sidelines of other OECD or international gatherings. The group will present its final report of recommendations at the December 2013 meeting of the OECD’s Working Party on Information Security and Privacy.

USCIB’s CEO on Cybersecurity Podcast

Against the backdrop of rising concern over cyber-security, USCIB President and CEO Peter M. Robinson took part in a recent video chat looking at what policy makers and business executives need to know to address the threat.

Organized by Lumension, a leading provider of endpoint management and security, the chat addressed personal privacy, espionage, cyber-warfare, and existing or planned regulation in the U.S. and elsewhere. Robinson discussed some of the main international efforts to address cyber-security and related issues, and the broad principles at stake.

Other participants included Pat Clawson, Lumension’s chairman and CEO, Richard M. George, senior advisor for cyber-security at the Johns Hopkins University Applied Physics Laboratory, and Richard Stiennon, founder and analyst with IT Harvest.

You can access a podcast of the video chat by clicking here.

Staff contact: Barbara Wanner

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G20 Employment Task Force Looks at Need for Apprenticeships

Two machinists working on machineDeveloping quality internship and apprenticeship opportunities for young people has been a focus of the employment agenda of the G20 under the Mexican presidency. Recommendations by G20 labor and employment ministers in May highlighted the need for the G20 to provide a platform for fostering the sharing best practices in the design and implementation of high-quality internship and apprenticeship programs. Business voiced its full support for such programs to the G20 Summit in Los Cabos, recognizing that implementation will vary from country to country and across business sectors.

At an October 1-2 meeting in Geneva, the G20 Employment Task Force considered key elements of successful apprenticeships, and invited business and other social partners to contribute to the debate. USCIB Executive Vice President Ronnie Goldberg, joined by Brent Wilton, secretary general of the International Organization of Employers (IOE), provided the business perspective, drawing on work pursued jointly with BIAC, the Business and Industry Advisory Committee to the OECD. Both BIAC and the IOE are part of USCIB’s global network.

Goldberg’s presentation focused on how apprenticeships fits in the context of youth employment, why this issue is a critical opportunity for G20 engagement, and the steps the IOE and BIAC are taking to scale up opportunities for both internships and apprenticeships. She stated that apprenticeship program, while “neither a panacea nor a global solution, …are an important vector for creating employment opportunities and raising skills.” Goldberg applauded the G20 initiative as an opportunity “to demonstrate value by driving forward concrete solutions to address a critical economic and social problem.”

The IOE and BIAC are working with their members around the world to compile a truly representative global picture and perspective on this important topic. Please contact us if you would like additional information on this initiative.

Staff contact: Ronnie Goldberg

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Nairobi Conference Maps Out Future UN Work on Chemicals

africaAgainst the backdrop of growing international attention to the use of chemicals throughout the production and consumption chain, Helen Medina, USCIB’s director of life sciences and product policy, attended the Third International Conference on Chemicals Management (ICCM3), September 17-21 in Nairobi, Kenya. The conference was held under the auspices of the UN Environment Program (UNEP).

An overarching issue at the conference was financing and technical resources for implementing the goals of the UN’s Strategic Approach to International Chemicals Management (SAICM). SAICM is a voluntary policy framework, implemented in a multi-stakeholder process, with the aim of ensuring that, by the year 2020, chemicals are produced and used in ways that minimize significant adverse impacts on the environment and human health.

“Since SAICM’s activities are increasingly dealing with products, downstream users and manufacturers need to be more fully included in the SAICM dialogue,” noted Medina. “This means that we need more participation from manufacturers, and that the SAICM process should take their views into account and reflect this in the outcomes.”

One of SAICM’s main objectives is that information and knowledge about chemicals contained in products “is available, accessible, user friendly, adequate and appropriate to the needs of all stakeholders.” As a step towards fulfilling this objective, UNEP has led a Chemicals in Product (CiP) project.

During ICCM3, it was decided that the CiP project would move forward to develop a proposal for an international voluntary program to facilitate and provide guidance on how relevant information on chemicals in products along the supply chain and throughout their life cycle can be shared with stakeholders. USCIB intervened during the negotiations to ensure that the proposed voluntary program would not target product categories within the scope of the Globally Harmonized System of Classification and Labeling of chemicals, and that only relevant information is sought from companies. USCIB also stressed that as the project develops it is important to recognize the existing information exchange systems which have already been developed and it underscored the importance of protecting confidential business information.

Other discussion items of interests to USCIB members included decisions on emerging issues such as endocrine disrupting chemicals, hazardous substances in electrical and electronic products, and additions to SAICM’s Global Plan of Action.

The issue of endocrine disrupting chemicals (EDC) as a new work stream for SAICM was contentious. Derek Swick (American Petroleum Institute), representing USCIB, actively participated in the negotiations to emphasize the need for continued scientific knowledge on EDCs, and to underline that it was premature to include any work items to examine potential EDCs.  USCIB’s advocacy successfully limited new endocrine work under SAICM solely to known endocrine disruptors and not to “potential” endocrine disruptors.

The issue of hazardous substances in electrical and electronic products continued to be of high interest to delegates, with African nations in particular voicing concern that, as production of electronics continues to increase, managing the waste and recovery of those products is crucial. Negotiators agreed that SAICM would develop an international set of best-practice resources, including in product design, to minimize the use of hazardous substances.

Another topic of interest to USCIB members was how SAICM’s Global Plan of Action might be expanded to address hazardous substances within the lifecycle of electrical and electronic products, as well as nanotechnologies and manufactured nanomaterials. Mike Irwin (Procter & Gamble) followed these negotiations on behalf of USCIB.

Currently, the GPA is list of activities is a menu of non-negotiated items, which countries may choose to undertake in implementing SAICM objectives. USCIB’s main concern was that list of activities discussed in Nairobi would be included in the GPA in a manner that would elevate the importance of the activities.  After much debate, the additional activities to the GPA continue to remain as list of optional actions which countries can carry out as they continue to implement SAICM.

Sophia Danenberg (Boeing) was also invited to participate in a high-level dialogue of representatives from government, industry and civil society to discuss strengthening SAICM’s implementation. She reiterated that, with SAICM’s activities increasingly dealing with products, downstream users and manufacturers need to be more fully included in the SAICM dialogue.

Staff contact: Helen Medina

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Updated Framework Helps Industry Navigate Responsible Food and Beverage Marketing

food scaleThe International Chamber of Commerce (ICC) today released a revised Framework for Responsible Food and Beverage Marketing Communications, intended to provide an updated and relevant self-regulatory tool at a time when pressure on industry is increasing, particularly with respect to marketing to children and growing concerns regarding obesity.

The framework presents a standard, uniformed approach to encourage responsible food and beverage communication and has been used as a foundation for aligning industry efforts and self-regulatory commitments in response to the World Health Organization’s agenda on reducing obesity. The framework requires that responsible food and beverage marketing should be legal, decent, honest and truthful, and clarifies that marketing communications must not undermine the importance of healthy lifestyles. Responsible marketing can help consumers make appropriate choices about products and to understand the role of nutrition, diet and physical activity in healthy lifestyles.

Prepared by the ICC Commission on Marketing and Advertising, the framework has been revised to align with the relevant revisions of the Consolidated ICC Code on Marketing and Advertising Communication Practices (ICC Code). It sets out business positions regarding: the role of commercial communication in our information-focused society, responsible marketing to children, and the importance of marketing to a competitive economy and consumer choice, while offering practical guidance on applying the general code principles specifically to food and beverage marketing.

“The ICC framework was first developed in 2004 at industry’s request and has subsequently been updated twice to keep current with the changes to the general ICC marketing code,” said Brent Sanders (Microsoft), chair of USCIB’s Marketing and Advertising Committee and chair of the ICC Commission on Marketing and Advertising. “It provides a tool industry can apply through effective self-regulation within a legal framework that protects consumers from false and misleading claims.”

USCIB hosted the ICC Seminar on Consumer Savvy Marketing held in New York City June 7, which brought together top consumer protection and advertising self-regulation experts from the United States and around the world. The seminar showcased the importance of self-regulation work, where ICC has been a major rule-setter in international advertising self-regulation since 1937. The revised Consolidated ICC Code of Advertising and Marketing Communication Practice was launched in 2011.

ICC Framework for Responsible Food and Beverage Marketing Communications


Consolidated ICC Code of Advertising and Marketing Communications

Staff Contact: Jonathan Huneke

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U.S. Council for International Business Investment Policy Work in OECD’s Business Advisory Process

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The United States Council for International Business (USCIB) represents the U.S. business community in the Business and Industry Advisory Committee (BIAC) to the OECD in Paris. Every year BIAC systematically engages over 2100 business representatives from 49 national business organizations from the OECD’s 34 member nations to work together in 37 different policy groups. BIAC’s Investment Policy Committee works actively with the OECD Committee on Investment and Multinational Enterprises (CIME) and other relevant OECD committees and secretariat staff.   USCIB plays a leadership role in BIAC’s Investment Committee and actively engages with the OECD staff on key investment policy issues.

Some recent documents from BIAC’s investment policy work include:

Questions related to BIAC’s Investment policy work should be addressed to:

Shaun Donnelly
Vice President, Investment, Financial Services and Banking
United States council for International Business
1400 K Street, suite 905
Washington, D.C. 20005
Tel: 202-682-1221
E-Mail sdonnelly@uscib.org

At UN Human Rights Forum, Groups May Seek to Ramp Up Pressure on Companies

step on globeThe UN’s Working Group on Human Rights and Transnational Corporations and Other Business Enterprises will hold a Forum on Business and Human Rights on December 4 and 5 in Geneva.

The forum could have important ramifications for business, especially since trade unions and NGOs are demanding far-reaching measures for the implementation of the UN Guiding Principles on Business and Human Rights.

Such measures could take the form of extraterritorial jurisdiction, the linking of compliance with the UN Principles to access to export credits and public procurement, mandatory reporting on due-diligence outcomes, and the establishment of a European complaints mechanism for alleged violations.

In view of this, USCIB is seeking to facilitate a broad industry turnout at the forum, including from small and medium-sized enterprises. Representation will take place through the International Organization of Employers (IOE), part of USCIB’s global network.

The IOE has been able to negotiate the availability of a “public space” at the forum venue, where companies can present information and materials on their human rights activities during two-day forum. Please contact us for additional information.

Staff contact: Ariel Meyerstein

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New Report Finds Positive Linkages Between Trade and Jobs

At the September 13 panel discussion (L-R): BIAC Chairman Charlie Heeter (Deloitte), Ed Gresser (Progressive Economy), Ken Ash (OECD), Dorothy Dwoskin (Microsoft), Rob Mulligan (USCIB)
At the September 13 panel discussion (L-R): BIAC Chairman Charlie Heeter (Deloitte), Ed Gresser (Progressive Economy), Ken Ash (OECD), Dorothy Dwoskin (Microsoft), Rob Mulligan (USCIB)

Openness to international trade can be a key factor in driving growth and the creation of more – and better – jobs. But to fully realize the positive aspects of trade, countries must undertake complementary policies that drive skills development, foster private investment, improve infrastructure and provide a solid social safety net.

These are among the conclusions of a landmark study released earlier this year by the International Collaborative Initiative on Trade and Employment (ICITE), “Policy Priorities for International Trade and Jobs.” USCIB, working with the OECD and BIAC, organized a program on September 13 in Washington, D.C. to review the study’s findings.

ICITE is a joint initiative of 10 international organizations, led by the OECD and including the International Labor Organization, the World Trade Organization and the major development banks. Some 60 people from business and government attended the panel discussion.

Rob Mulligan, USCIB’s senior vice president for Washington, served as moderator for the program. He noted recent media reports pointing to a decline in global trade this year, due in part to increased protectionism around the world. At the same time, unemployment remains high in the U.S. and Europe, while the emerging economies are slowing. In this environment, the OECD-led study is especially timely with its conclusion that trade can drive growth and create better jobs when supported by other structural policies.

Ken Ash, the OECD’s director for trade and agriculture, provided an overview of the 450-page report’s key findings. These include:

  • Market openness can be a key factor promoting growth, improving employment and wages, and contributing to better working conditions. But these positive impacts are not automatic. Complementary policies are needed such as investment in human resources and physical infrastructure, a positive climate for investment, and social protection policies to assist individuals.
  • Of the 14 multi-country studies undertaken, all concluded that openness to trade raised national incomes. By contrast, not one has showed that trade restrictiveness had a long term positive impact on growth.
  • Trade, including imports and exports, contributes to new and better jobs. Exporting firms tend to pay higher wages. Imports, by raising productivity growth, create higher wage/skill jobs.
  • The composition of jobs has changed. The global location of manufacturing has shifted from higher to lower income countries over the past 30 years. At the same time, between 1995 and 2005, the services sector accounted for all net job growth in high-income countries, and for 85 percent of new jobs in middle income countries.
  • Appropriate companion policies vary across countries. Public investment in human resources and physical infrastructure may be particularly important in many less developed countries.

Following Ash’s presentation, a panel of private sector experts shared observations on the report and suggestions for areas of further work. Dorothy Dwoskin, senior director of global trade policy and strategy with Microsoft, highlighted several areas of the report she strongly supported, including the conclusions about the importance of services as the great enabler of the economy overall. She agreed with the need for complementary policies, especially those that relate to skills or talent, and expressed concern that the U.S. could lose its ability to lead the changing global economy due to a skills and talent deficit.

For example, Dwoskin noted that in computer science, the U.S. Bureau of Labor statistics projects there will be 1.5 million job openings between 2010 and 2020, and 1.2 million of those jobs will require at least a bachelors degree. Yet in 2010, only 60,000 individuals graduated from U.S. with computer science degrees from U.S. universities. In terms of things missing from the report, Dwoskin said she hoped the rule of law would figure more prominently, particularly the importance of intellectual property protection.

Another panelist, Ed Gresser, executive director of Progressive Economy, provided some additional data related to the key points from the report. On the benefits of trade, he noted that the U.S. economy opened significantly between 1992 and 2005 as the result of NAFTA and the Uruguay Round. During that period, spending on clothes, shoes, linens, furniture, audiovisual equipment and appliances went down from 10.1 percent of family budgets in 1990 to 7.0 percent of family budgets, saving $2,100 annually for a family with children.

Looking at trade restrictions, Gresser noted that tariffs maintained on clothes, shoes, linens and luggage since the 1970s have resulted in almost $40 billion in cost to the public, while employment in these industries has decreased by 85 to 98 percent. Reinforcing the importance the new report places on complementary policies, especially education, he noted that Americans over 25 with a college degree or more have a 4.1 percent unemployment rate, while those with no degree have a 12 percent unemployment rate.

The final panelist, BIAC Chairman Charlie Heeter, managing director for global public policy with for Deloitte Touche Tohmatsu, recognized the great value of the report in providing thorough, evidence-based analysis that supports open trade policies. But he said there is still much to be done to make the arguments in terms that people can readily understand. He too stressed the importance of supportive policies to facilitate labor market mobility, the acquisition of new work-related skills, job search and placement, and income-support and related social services.

Heeter applauded the prominence given to trade in services, but expressed concern that the role of services in the global economy is understated and not entirely understood. Government statistics do not adequately capture the impact of services on trade, while many of the barriers to services trade are the result of domestic regulations rather than border measures.

All of the program speakers agreed that the ICITE study provides very useful data and analysis supporting the case for open trade, but more is needed to translate this type of information into compelling narratives that can convince governments to adopt the policies needed to drive growth and avoid trade restrictive measures.

Finally, a separate panel discussion of the OECD study was held at the World Bank. Click here to view a video of that session.

Staff contact: Rob Mulligan

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USCIB Contributes Expertise as Trans-Pacific Trade Talks Move Forward

tankerUSCIB staff were active on the margins of the 14th Negotiating Round of the Trans-Pacific Partnership (TPP), held September 6 to 15 in Leesburg, Virginia.  Parties to the TPP – which currently encompasses the United States, Australia, Brunei, Chile, Malaysia, New Zealand, Peru, Singapore and Vietnam – are seeking to negotiate a multilateral pact to liberalize trade and investment across the Pacific region.  At the recent APEC Summit in Vladivostok, leaders from the TPP nations issued a statement expressing confidence that their goal was within reach.

During a “stakeholders day” on September 9, Shaun Donnelly, USCIB’s vice president for investment and financial services made a presentation on “TPP’s Investment Chapter: A Strong Tool for Economic Integration, Growth, and Jobs.”  Donnelly, who co-chair of the TPP Business Coalition’s investment task force, also held informal consultations with negotiators from the United States and other parties, underscoring the importance of a strong TPP investment chapter with binding investor-state dispute settlement provisions.  Both in his formal presentation and in follow-up meetings, Donnelly further stressed industry’s strong support for disciplines to assure a level playing field when private companies compete with state-owned or state-supported enterprises.

Nasim Deylami, USCIB’s manager of customs and trade facilitation, joined executives from USCIB member companies FedEx and Levi Strauss at a meeting with the nine chief negotiators on potential public-private partnerships on capacity building for the TPP economies. Deylami made a presentation on existing trade facilitation capacity building initiatives in APEC. The meeting, led by the Center for Strategic and International Studies, also drew participation from the U.S. Chamber of Commerce, Grocery Manufacturers of America, and National Foreign Trade Council.

“Initial indications are that, with a lot of hard work by U.S. and other government negotiators, good progress was made in several key TPP chapters,” commented Donnelly.  “But a comprehensive TPP agreement still remains a ways off, and is not a sure thing.  USCIB and the U.S. business community continue to press our government and others for a ‘gold standard’ agreement to address the trade and investment challenges of the 21st century – one that is ambitious, comprehensive and enforceable.”

With Canada and Mexico officially joining the negotiating process in October, the TPP now grows to 11 participating countries.  The next formal negotiating round is slated for December 3-12 in Auckland, New Zealand.

Staff contacts: Rob Mulligan, Shaun Donnelly and Kristin Isabelli

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