USCIB and others in the International Chamber of Commerce family are celebrating this year’s 80th anniversary of the ICC Consolidated Code of Marketing and Advertising Communication Practice.

Earlier this week, ICC presented the Code during a networking cocktail hosted in partnership with the French Association of the Communications Agencies, at the French Camp Cannes held on the margins of the Cannes Lions International Festival of Creativity. The event followed the semi-annual meeting of ICC’s Commission on Marketing and Advertising, which took place in Paris on June 16 and was chaired by Brent Sanders, associate general counsel with Microsoft and chair of USCIB’s Marketing and Advertising Committee.

During the celebratory event in Cannes, Ximena Tapias Delporte, vice chair of the ICC Commission on Marketing and Advertising and president of the Colombian Commission on Advertising Self-Regulation, joined Stéphane Martin, director general of the French self-regulatory organization ARPP and chair of the European Advertising Standards Alliance, to share perspectives on the Code and its broader application at international level as the foundational instrument of advertising self-regulation.

The ICC Code was also presented at the International Advertising Association (IAA) cabana in Cannes, where Carla Michelotti, vice chair of USCIB’s Marketing and Advertising Committee and vice president of the IAA, interviewed Martin on using the Code to ensure best practices in the advertising industry and to build trust with consumers.

“Over the past 80 years, the ICC Code has played a key role in providing principles that help build trust with consumers, assuring them of advertising that is honest, legal, decent and truthful,” Martin said during the interview.

According to USCIB Vice President Jonathan Huneke, at the ICC commission meeting in Paris, members discussed possible revision of the Code in the coming years to more fully reflect changes in technology and advertising practice, and finalized a draft ICC guide on responsible mobile marketing communications. The latter document is expected to be finalized and issued by ICC in the coming weeks.