Business Supports Economic Integration in Southeast Asia

In the run-up to the launch of the ASEAN Economic Community later this year, the Business and Industry Advisory Committee to the OECD, led by Chair Phil O’Reilly, contributed actively to a series of OECD Southeast Asia Regional Program events held in March in Jakarta, which focused on economic integration in the region. O’Reilly emphasized the importance of this OECD initiative and the benefits that come with good economic governance in the region.

A joint Business Statement by BIAC, the Indonesian Chambers of Commerce and Industry (KADIN), and the ASEAN Business Advisory Council (ASEAN BAC), was presented to regional policymakers and sets out five important steps for economic integration in Southeast Asia. The Business Statement encourages closer cooperation between Southeast Asian countries and the OECD.

Last month the OECD also released its latest Economic Survey on China. Many of the priorities raised by the BIAC China Task Force during the early drafting stage are reflected in the Economic Survey, such as recommendations that all firms should be allowed to compete on a level playing field, and that China needs to scale down state-ownership in commercially-oriented service enterprises and open up more industries for private investment.

USCIB is BIAC’s American affiliate.

China Commits to Stronger IPR Protection at US-China Trade Meeting

The 25th US-China Joint Commission on Commerce and Trade (JCCT) concluded last week in Chicago after two days of talks and negotiations. The JCCT is the primary forum for addressing bilateral trade and investment issues and promoting commercial opportunities between the United States and China. At the forum, United States Trade Representative Michael Froman and Secretary of Commerce Penny Pritzker and the Chinese delegation met with Chinese Vice Premier Wang Yang to discuss economic relations between the United States and China.

Officials from both countries made progress on agriculture market access. China committed to import American soybeans and dairy products, and announced that it would pursue dialogue with the United States on biotechnology in agriculture.

China made commitments on Intellectual Property Rights protection, agreeing to protect American companies’ trade secrets and to work on new trade secrets law to enhance protection. China also agreed to streamline China’s regulatory processes and cut red tape for American imports of new, innovative pharmaceuticals and medical devices, which should lead to increases in U.S. exports and jobs in these sectors. And on China’s anti-monopoly law, China committed to treat both domestic and foreign companies equally, and to provide increased transparency for companies under investigation.

With regard to the U.S.-China Bilateral Investment Treaty, USCIB joined several other business organizations in signing a letter to Vice Premier Wang Yang in anticipation of his participation in the JCCT to signal to the Chinese government the U.S. business community’s strong support for a high-standard BIT.

Staff contacts: Justine Badimon and Eva Hampl

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USCIB Champions Regional Integration at APEC CEO Summit

More: Business Applauds APEC’s Work on Trade Facilitation

L-R: Hai Ling (Mastercard), Peter Robinson (USCIB), Leocadia Zak (USTDA), Peter Sykes (Dow Chemical), Leslie Griffin (UPS) and Anthony Nightingale (Jardine Matheson Holdings Limited
L-R: Hai Ling (Mastercard), Peter Robinson (USCIB), Leocadia Zak (USTDA), Peter Sykes (Dow Chemical), Leslie Griffin (UPS) and Anthony Nightingale (Jardine Matheson Holdings Limited

Thousands of delegates from around the world gathered in Beijing from November 8 to 10 for the Asia-Pacific Economic Cooperation CEO Summit, the most influential and high-level economic dialogue in the region. The summit brings together heads of state, business leaders and economic experts to share their views on how to promote free trade, innovation, growth and integration in the Asia-Pacific.

USCIB President and CEO Peter Robinson and Helen Medina, senior director of product policy and innovation, attended the summit and met with USCIB members and government officials to discuss American business priorities in the region.

Robinson hosted a bilateral discussion with U.S. Assistant Secretary of State for Economic and Business Affairs, Charles Rivkin. Company representatives raised several concerns, including the need to move forward on the Trans Pacific Partnership (TPP), the importance of bilateral investment treaties, and the need to secure a high standard of intellectual property rights in TPP.

President Obama delivered a speech at the APEC Summit on Monday on U.S. engagement with the Asia-Pacific region and the value of trade and economic integration.

“In the 21st century, the pursuit of economic growth, job creation and trade is not a zero-sum game. One country’s prosperity doesn’t have to come at the expense of another’s,” Obama said. “If we work together, and act together, strengthening the economic ties between our nations will benefit all our nations. That’s true for the nations of APEC, and I believe it’s particularly true for the relationship between the United States and China.”

Global Value Chains and Trade: Strengthening APEC’s Economic Integration

USCIB organized an event, “Global Value Chains and Trade: Strengthening the Backbone for Greater Economic Integration Across APEC,” through the U.S. APEC Business Coalition. The event convened government and business leaders to discuss the role global value chains (GVCs) play in bolstering Pacific Rim economies.

“In our highly interconnected world, participation in GVCs can produce considerable gains,” said Robinson. “According to a report last year by the OECD, WTO and UNCTAD, developing economies with the fastest growing GVC participation have per-capita GDP growth rates two percent above the average. Likewise, countries that attract more foreign direct investment tend to have higher GVC participation levels and to generate more value added from trade.”

Healthy economies require solid transportation infrastructure and modern customs systems. U.S. Trade and Development Agency Director Leocadia Zak explained that USTDA has strengthened global value chains in APEC by targeting projects that secure transportation system upgrades. Customs modernization policies are critical for creating an effective global value chain that promotes international trade.

“The U.S. Trade & Development Agency has been pleased to work with public and private sector partners throughout the APEC region to modernize transportation and customs system networks,” said Zak. “This work has not only demonstrated advanced U.S. technologies, but has also led to more efficient global value chains that enable U.S. goods to flow more freely across and within APEC economies.”

The private sector, particularly logistics providers, has an important role to play in streamline trade and the flow of goods along the value chain. UPS’s senior vice president for international public policy Leslie Griffin noted that logistics providers do more than simply store and move goods, they coordinate traditional logistics competencies with manufacturing, distribution, sales and value-add services like customs clearance.

“Intensifying competition and changing customer demands for goods and services have made global value chains more complex and difficult to manage,” Griffin said. “In this environment, logistics providers have become value chain integrators.”

During the discussion, companies identified a number of obstacles that APEC economies must overcome in order to leverage the benefits of global value chains:

  • forced localization requirements that impede the flow of goods and services;
  • restrictions on cross border data flows, which limit cloud computing and e-commerce;
  • differences in customs procedures, including duplicative document requirements and complicated administrative requirements, which result in multiplied costs and time to reach the market;
  • lack of regulatory transparency and additional regulatory barriers for products or services from country to country.

Robinson also attended a “Women in the Economy” side meeting hosted by USCIB members Microsoft, Chevron and Wal-Mart in coordination with the U.S. APEC Business Coalition. APEC officials reiterated the importance of equal gender participation in the economy, and USCIB will continue to advocate for the inclusion of this issue throughout the work of APEC, as outlined in our priorities.

USCIB recently released its “2015 APEC Priority Issues and Recommendations,” which outlines policies that APEC economies can pursue towards freer trade, greater economic integration, and easier movement of goods and services across borders and along the value chain. USCIB will continue to work within APEC with our business and government partners in the coming Philippines host year to ensure that these issues remain in the agenda.

Staff contacts: Helen Medina and Rachel Spence

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Business Applauds APEC’s Work on Trade Facilitation

The U.S. private sector applauded APEC’s efforts to forge ahead on initiatives to accelerate trade and economic growth through the APEC Alliance for Supply Chain Connectivity (A2C2), amid challenges surrounding implementation of the World Trade Organization’s (WTO) Agreement on Trade Facilitation.

In 2010, APEC Leaders committed to achieve a 10 percent improvement by 2015 in the performance of the regional supply chain, as measured by reductions in cost, time, and uncertainty. In 2014, APEC established the A2C2 to leverage outside expertise in helping developing economies improve supply chain performance through targeted, focused capacity building and technical assistance.

In a joint statement, USCIB and the National Center for APEC called the effort “a strong example of the kind of substantive work APEC is doing to improve supply chain performance and help economies implement the WTO Trade Facilitation Agreement.”

“U.S. companies and associations trading in the Asia-Pacific have valuable experience moving goods and services seamlessly, quickly, and inexpensively through the region. The A2C2 is an excellent opportunity for the U.S. private sector to lend its expertise to APEC’s supply chain initiative on an ongoing and substantive basis,” said USCIB President and CEO Peter Robinson.

Staff contact: Kristin Isabelli

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USCIB Participates in Greater China Business Forum

4857_image001Last week, USCIB partnered with the U.S. Commercial Service for the Discover Global Markets: Greater China Business Forum, a two-day conference in New York City that gave entrepreneurs opportunities to gain insights and contacts for exporting to the Greater China region, which includes Singapore, Hong Kong, Mongolia and Taiwan, Province of China.

Elizabeth Cafaro, USCIB’s marketing assistant for Carnet and Trade Services, spoke at the conference on a panel about “Utilizing Trade Shows in China.”

At the event, U.S. Under Secretary of Commerce for International Trade Stefan M. Selig said that U.S.-China trade is right on track, and that China is an elite market for U.S. exports, according to CNC TV. Selig also noted that China is the third-largest market for U.S. exports, supporting over 800,000 American jobs, and that facilitating American business engagement with the Greater China market is a high priority.

The conference was part of the U.S. Commercial Service Business Forum Series, and attendees were able to meet one-on-one with U.S. Commercial Service diplomats and obtain the resources necessary to succeed in the Greater China market.

Growing American Exports, One Small Business at a Time (NYTimes)

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USCIB Issues Statement on China’s WTO Commitments

4847_image002The economic relationship between the United States and China is both vital and complex, and U.S. business holds an important stake in this relationship’s success. China’s emergence as one of the world’s largest economies means that its policies have a direct impact on its trading partners.

American engagement and exchange of best practices with the Chinese government and business community have proven to be a productive approach to addressing both countries’ common challenges and responsibilities.

Since China joined the World Trade Organization in 2001, the United States Trade Representative is required to submit a yearly report to Congress on China’s compliance and commitments to its WTO accession. USCIB submitted a statement to USTR providing member feedback, comments and recommendations on Chinese compliance with WTO commitments.

USCIB commends the U.S. and Chinese governments for positive and consistent work in ongoing bilateral dialogues, as well as the significant efforts China has made since joining the WTO to meet its obligations under the terms of its accession agreement. However, there still remain general WTO obligation compliance concerns. Broad concerns are listed below, excerpted from USCIB’s statement.

China’s Antimonopoly Law

Chinese authorities are using a variety of policy tools, which include technology standards, antitrust rules and intellectual property policies to protect and promote Chinese companies. USCIB members urge the U.S. government focus more on this issue and its effects on U.S. companies.

Intellectual Property Rights

While USCIB members acknowledge improved IPR laws and combating of IPR violations in China, there continue to be major concerns across industry sectors such as in audiovisual, software, agricultural biotechnology and chemicals. USCIB members urge the U.S. to continue to press for increased protection of IPR through better coordination and enforcement by Chinese authorities.

National Treatment

USCIB members continue to call on China to abide by their WTO commitments of national treatment and non-discrimination and ensure a competitive market that allows for foreign business participation.

Regulatory Environment

USCIB members expect Chinese authorities to fairly and transparently develop, promulgate and enforce regulations and other legal norms. However, USCIB members continue to experience business obstacles related to institutions, frameworks and regulatory enforcement. Improved coordination among regulators in China would benefit USCIB member companies by creating a more transparent and predictable framework.

State-Owned Enterprises

As they increasingly compete with Chinese SOEs, both in China, third markets and in the United States, companies believe that it is critical that the U.S. government use all available tools in dialogues with China and in other forums to press for level playing fields as they compete with these entities globally.

Staff contact: Justine Badimon

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ICC Facilitates China Meeting on Responsible Marketing

china_streetThe International Chamber of Commerce (ICC) teamed up with the International Advertising Association (IAA) in Beijing the day after the IAA 43rd World Advertising Congress to bring together international stakeholders, local government officials, companies and experts to discuss responsible marketing in China.

Now published in 12 languages, the ICC Code is the gold standard for self-regulation around the world. It offers a globally consistent baseline for economies developing standards while also providing flexibility for local laws and culture to be reflected in a local code.

“Having just launched the first official Mandarin translation of the Consolidated ICC Code of Marketing Practice at the congress, this meeting gave ICC an opportunity to familiarize Chinese stakeholders with the ICC code,” said Elizabeth Thomas-Raynaud, senior policy manager of the Marketing and Advertising Commission who presented the code and moderated the event. “The timing was right with foreign experts in town and positive local interest among the key government and company stakeholders in exploring the topic further and facilitating more cooperation.”

Among the 40 participants of the IAA/ICC Dialogue on Responsible Marketing and Advertising were two top Chinese government officials from State Council and State Administration for Industry and Commerce, who are responsible for overseeing the proposed revision of the China Advertising Law expected to go before the National People’s Congress in June for its first reading.

ICC Marketing Commission members Oliver Gray, European Advertising Standards Alliance director-general and co-chair of the task force responsible for developing ICC marketing codes, and Stephane Martin, directeur general of French Self-regulatory body ARPP, were present to address questions on implementing the code into local legal and cultural contexts. Also participating was Ian Allwill, Chairman of the Australian Advertising Standards Bureau, which initiated the APEC project on advertising standards. Allwill spoke of the trade benefits the global ICC Code could provide if implemented as a consistent base for locally applied self-regulation across the Asia-Pacific region.

Staff contact: Jonathan Huneke

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USCIB Chairman Meets with Chinese Vice Premier

USCIB Chairman Terry McGraw (left) and Chinese Premier Li Keqiang
USCIB Chairman Terry McGraw (left) and Chinese Premier Li Keqiang

A delegation of leaders from the International Chamber of Commerce (ICC) met today with the Premier of the People’s Republic of China Li Keqiang in Beijing. Led by USCIB and ICC Chairman Terry McGraw, chairman of McGraw Hill Financial [now S&P Global], the delegation included Jean-Guy Carrier, ICC’s secretary general; Jiang Zengwei, chairman of the China Council for the Promotion of International Trade; Lin Shunjie, secretary general of ICC China; and ICC executive board member Andrea Tomat, CEO of Lotto Sport Italia.

Joined by Chinese government officials, the high-level meeting focused on ICC’s work to promote multilateral trade and investment. World business leaders praised Li for China’s new pathway to economic reform and encouraged greater focus on trade and investment initiatives, including working to implement the World Trade Organization (WTO) Trade Facilitation Agreement, protecting intellectual property, lowering barriers to trade and investment, and fighting corruption.

“China is a vital economy and a key player in helping design global economic governance and reform in key forums such as the G20,” said McGraw. “One important step now for China to pave the way for greater market opening that creates more opportunity and higher growth throughout the world, is to demonstrate strong support for implementing the WTO agreement reached last year in Bali.”

ICC’s Products and Services

The meeting also raised awareness of ICC’s essential products and services that can support Chinese companies expanding to international markets and meet the challenges and opportunities of an increasingly integrated global economy. These include ICC’s world renowned commercial dispute resolution services, practical trainings, and voluntary rules, guidelines, and codes that facilitate cross-border transactions and help spread best practice among companies.

McGraw and Carrier briefed Keqiang on the value of ICC as a key player to help Chinese companies operate internationally through close ties with ICC representatives and partners in the country. During discussions, the ICC delegation underscored objectives to increase the use of ICC’s international rules and procedures by Chinese companies to resolve business disputes that arise when doing business across borders. They also highlighted ICC’s practical suite of corporate governance and anti-corruption tools as well as tools to help businesses understand the importance of the intellectual property system and IP rights management.

The delegation also drew attention to the first official Mandarin translation
of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), launched in Beijing just a few days before the meeting during the 43rd World Advertising Congress.

Asia-Pacific CEO Forum

Ahead of the meeting with Keqiang, ICC leaders participated in the 2014 ICC Asia-Pacific CEO Forum in Kunshan to explore ways in which the Asia-Pacific region can help stimulate the global economy as it rebounds from crisis and garner the views of business leaders in the region. Combining interactive panel discussions and networking opportunities for some 300 business leaders from around the world, the Forum took place during the third China Import Expo, and this year served as the ICC World Business Leaders Conference.

“The Forum and the Expo are excellent examples of the vibrancy of business in China and the Asia-Pacific region and demonstrate the role it plays in shaping the world economy,” Carrier said.

Forum participants also joined an ICC G20 policy consultation, contributing business views from the region into ICC’s business recommendations to G20 leaders.

ICC events and meetings in China this week are in line with objectives of the organization to establish a greater presence in this important region and secure more participation in ICC’s work program from businesses in Asia.

McGraw Calls for Post-Bali World Trade Agenda at CEO Forum in China

USCIB and ICC Chairman Terry McGraw advocated for a post-Bali World Trade Agenda to create jobs and growth during the opening of the 2nd ICC Asia Pacific CEO Forum in China on May 14.

Regional leaders and CEOs from around the Asia-Pacific region gathered at the Kunshan Expo Center in Kunshan, China for the first day of the ICC Asia Pacific CEO Forum. Building on the success of last year’s inaugural event in New Delhi, the two-day forum aims to demonstrate the vibrancy of the business community in the Asia-Pacific region.

Read more on ICC’s website.

Staff contacts: Rob Mulligan and Justine Badimon

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Mandarin Translation of ICC Marketing Code Launched

4727_image001The International Chamber of Commerce (ICC) unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice, the updated version of a document first published in 1937. The ICC Code serves as an ethical rule-setting guide for self-regulatory bodies across all sectors, and is designed to build consumer trust in advertising practice while reducing the need for government regulation.

The Mandarin version of the ICC code was shared with the 1,300 delegates attending the 43rd World Advertising Congress in Beijing, presented by the International Advertising Association (IAA) and China Advertising Association, and hosted by China’s State Administration of Industry and Commerce and the Municipal Government of the City of Beijing.

The ICC code is the gold standard for self-regulation around the world. It offers a globally consistent baseline for economies developing standards while also providing flexibility for local laws and culture to be reflected in a local code.

This ninth revision of the ICC code, published in 2011, expands its global principles to address new technology and practice changes. Now published in 11 languages, the code is used as a foundation and resource for most national and sector self-regulatory systems. Self-regulatory bodies implement the principles to monitor advertising and provide consumers with easy access to make complaints and redress problems.

“The ICC Code reflects the commitment of companies from all sectors of industry and all regions of the world to responsible marketing and advertising,” said Carla Michelotti, vice chair of USCIB’s Marketing and Advertising Committee. “IAA was pleased to facilitate this launch with ICC and encourage cooperation across the sector locally and internationally to promote consistent responsible practice across markets.”

Michelotti, who is the executive vice president, chief legal, government and corporate affairs officer at Leo Burnett Worldwide and serves as an IAA board member, took the initiative to bring partner organizations together on this launch to promote responsible advertising practice.

After the congress on May 11, IAA and ICC will co-host a working level meeting on responsible marketing. Forty representatives from Chinese and international stakeholders will participate including, China State Council, State Administration of Industry and Commerce, Chinese National Advertisers Association, China Central Television Advertising Center, Mars, Proctor and Gamble, as well as Unilever and Sony.

“This is a timely opportunity to share and discuss the universal principles with practitioners in China just as the Chinese government is revising the 1994 Advertising Law at present and within it they are encouraging industry to build self-regulation onto that legislative platform,” said Elizabeth Thomas-Raynaud, ICC’s senior policy executive who staffs the ICC Marketing and Advertising Commission that produces the codes.

Staff contact: Jonathan Huneke

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USCIB Paper on Chinas WTO Compliance

USCIB worked with members to submit a statement last month on China’s compliance with its WTO commitments, in response to a federal register notice from the office of the U.S. Trade Representative.

The statement discusses the following cross-sectoral and sectoral issues:

Cross-sectoral: Certification, Licensing and Testing Barriers, Government Procurement, Intellectual Property Rights, Market Access, National Treatment and Non-Discrimination, Regulatory Environment, Standards, State-Owned Enterprises, Taxation

Sectoral: Agricultural Biotechnology, Audiovisual, Chemicals, Customs, Express Delivery Services (EDS), Software and Telecommunications (Services and Equipment).

USCIB’s China Committee will continue working on a more detailed response to USTR’s request and will be in contact with members to develop further sections, including an Annex which will address China transparency and regulatory notice and comment issues, as well as sections on chemicals, electronic payments and pharmaceuticals.

Staff contact: Justine Badimon

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USCIB Joins Business Delegation to APEC Summit

There was plenty of activity at the October 5-7 APEC CEO Summit in Bali, Indonesia – not just as part of the summit agenda but also on the sidelines. APEC leaders released a final declaration restating their commitment to open trade in the region, as well as a special statement in support of the multilateral trading system.

As part of the U.S. APEC Business Coalition, USCIB President and CEO Peter Robinson participated in several meetings with APEC economy leaders and ministers, including Vietnamese President Truong Tan Sang, Chinese Commerce Minister Gao Hucheng, and Koya Nishikawa, Japan’s coordinator for the Trans-Pacific Partnership trade talks.

At a meeting with President Truong Tan Sang of Vietnam (L-R): Larry Greenwood (MetLife), Peter Sykes (Dow), Kim Taylor (Johnson & Johnson) and Peter Robinson (USCIB).
At a meeting with President Truong Tan Sang of Vietnam (L-R): Larry Greenwood (MetLife), Peter Sykes (Dow), Kim Taylor (Johnson & Johnson) and Peter Robinson (USCIB).

Also included were meetings with U.S. Trade Representative Michael Froman and Commerce Secretary Penny Pritzker. Many USCIB members participated in the meetings and had the chance to raise important trade issues with the officials, according to Justine Badimon, USCIB’s director of regional affairs, who accompanied Robinson to the summit. The TPP trade talks were the focus of much discussion, and leaders of the TPP nations released their own statement saying negotiations are on track toward completion.

“We were pleased to see commitments by APEC member economies in several important areas, including advancement of TPP and working within the WTO to open global markets to trade, and especially in concluding a trade facilitation agreement,” Robinson stated.

Prior to the summit, USCIB issued a statement on priority issues for APEC in 2014, when its rotating host duties passes to China.

Robinson also took part in an event on women’s economic empowerment, hosted by Wal-mart, on the margins of the summit. He provided an overview of a BIAC Survey on gender equality and the work that USCIB is doing on this issue in the OECD.

“This has been a great opportunity to meet with many of our members based here in the Asia-Pacific and to work alongside our coalition partners,” said Robinson. “USCIB is committed to our work in APEC and looks forward to carrying on our member’s priorities into the China year.”

Noted at the summit was the absence of President Obama, who cancelled his Asia visit in light of the U.S. government shutdown, and who was represented by Secretary of State John Kerry. Kerry made clear that APEC remains an important forum for the United States and commended APEC for its partnership with the business community to address the economic issues of the region.

Kerry also raised climate change and energy as being major issues to address next year and called on APEC to be a leader in this discussion. The 2013 APEC CEO Summit concluded with Chinese President Xi Jinping inviting all APEC economies to come to Beijing for the 2014 CEO Summit.

 

Staff contact: Justine Badimon