Trends and Challenges Facing Advertisers:
- New regulations and policies at the national and global levels that threaten to restrict some types of advertising such as food and beverage marketing, social media, and marketing to children
- New opportunities to extend self-regulation of marketing and advertising in key countries and regions
USCIB’s Response:
- Advocate for multi-stakeholder initiatives and the central role of science- and evidence-based data in developing policy
- Press for policies at the OECD that create the right incentives and collaborative environments to drive investment in innovation and technology
- Advance voluntary consumer initiatives, responsible marketing, and healthy lifestyles
Magnifying Your Voice with USCIB:
- USCIB is the only U.S. business association formally affiliated with the world’s three largest business organizations where we work with business leaders across the globe to extend our reach to influence policymakers in key international markets to American business
- Build consensus with like-minded industry peers and participate in off-the-record briefings with policymakers both home and abroad.
USCIB on LinkedIn
Positions and Statements
USCIB Congratulates Colombia on Formally Becoming OECD Member (4/30/2020) - The Organization for Economic Cooperation and Development (OECD) announced today that Colombia has formally become an OECD Member as of… 
ICC Statement on Code Interpretation/Reference Guide on Advertising to Children (12/15/2016) - The Reference Guide on Advertising to Children can be found here. ICC Statement on Code Interpretation The International Chamber of Commerce Consolidated… News Stories
USCIB Members Play Active Role on OECD’s Illicit Trade During COVID Panel (4/30/2020) - The OECD Task Force on Countering Illicit Trade hosted a webinar on April 23—"Illicit Trade at the Time of Crisis.”… USCIB Congratulates Colombia on Formally Becoming OECD Member (4/30/2020) - The Organization for Economic Cooperation and Development (OECD) announced today that Colombia has formally become an OECD Member as of… Press Releases
New Marketing Code Raises Consumer Protection Standards Around the World (9/15/2011) - New York, N.Y., September 15, 2011 –New protection for Internet users – along with detailed standards for marketers selling to… 
Getting the Green Message Right: A New Framework for Environmental Marketing (1/26/2010) - New York, N.Y., January 26, 2010 – As more consumers consider environmental features important in their purchasing decisions, businesses have… Chair
Brent Sanders
Associate General Counsel
Microsoft Corporation
Vice Chair
Carla Michelotti
Marketing Consultant & International Advertising Association Vice President
Staff
Kira Yevtukhova
Acting Director of Communications
202-617-3160 or kyevtukhova@uscib.org
The OECD Task Force on Countering Illicit Trade hosted a webinar on April 23—”Illicit Trade at the Time of Crisis.” In advance of the webinar, USCIB worked closely with Business at OECD (known as BIAC) and the OECD Secretariat on developing a robust panel dedicated to the BIAC Anti-Illicit Trade Expert Group (AITEG) and the good work of the AITEG and USCIB on illicit trade in the COVID-19 crisis environment.
At a recent virtual meeting of the ICC Americas group, USCIB Vice President for Product Policy and Innovation Mike Michener discussed USCIB’s response to the COVID-19 crisis, which first and foremost, is to continue important functions as the entire USCIB team works from home in the New York and Washington metro areas.
USCIB joined a coalition of over thirty other associations to send a 
Barbara Wanner, was present at both events, alongside USCIB members, joining global business colleagues under the aegis of ICC-BASIS at the IGF and as part of the Business at OECD (BIAC) delegation to CDEP.
